Friday, 13 February 2015

Business Card



Planning

http://nerdprint.com/white-uncoated-business-card-design/

I wanted a simple design for the front of my business card. With the card above, I like the location of the logo and the writing that is underneath. The 'KAREN CAREY' font is a nice clear font but the writing below the font is not very clear so I will choose another option.

http://www.tjskl.org.cn/products/cz154f9b7/photographer_business_cards-pz2286ec0.html

For the back I also want to keep it simple as shown in the card above. Ignoring the design on the bottom of the card, I concentrated on the layout of the information. The font is clear to read but maybe have the writing a bit bigger.




http://motor-kid.com/photography-business-cards-background.html

The back of this business card is designed with the information laid out simply with a very clear font.




Sport Photography Business Cards

In the image below to me this business card seems very clustered and there is to much going on. The logo down the bottom on the left hand side seems very hidden and should be shown boldly to promote the photographers company. The spacing in-between 'Sports Shots' and 'Individual - Team - Action Shots' should be more spaced out as it looks like the photographer or designer ran out of room to put the information in. The whole thing looks very rushed and seemed to have no thought put into it when designing it.




In the image below I did not want to go with a sporting template as I think it looks very fake and cliche. I'm also not photographing just one sporting event but many sporting games so showing one object of a sport will represent me photographing just one sporting event. The template also looks very cheap and does not stand out when handing them over to a client. 

http://blog.uprinting.com/10-free-recreational-sports-business-card-design-templates/




Front



Dark Purple


I have decided to go with a simple design, like the first business card displayed at the top of the page. I have put the logo at the top of the writing and have used a reasonable font that can be clearly read. I have also gone with a dark purple colour for the background. I have chosen this colour as it does not clash with the colours on my logo. As my logo includes a variety of colours it was quite hard trying to find a matching background colour for the business card.

I also tried red as my background colour. These two colours were the only ones that did not clash with my logo and that were a reasonable colour to use for a business card.




Red




Logo is bigger


I enlarged the logo to see if it is better than the first design. I'd preferably like the logo smaller as it makes the card look elegant and smart.


Back




Here is one design for the back of my business card. I have gone for the simple design of laying out the information going down the middle of the card. It's simple but quite boring to look at.



Here I have included my home address. I have also moved the first block of information to the top left of the card and aligned my home address at the bottom right hand side of the card. This makes the layout less boring but still looks like it needs more to it.



I removed my home address and replaced it with my logo. I have also moved the other block of information around the left side of the logo. With the logo included on the back of the card, it gives it more of a boost.



I have now included a QR code replacing the logo. I'm not sure about this design as it makes it look like just a square white box has just been placed on the back.


Final





Front


Changes: I have removed the writing below my logo and have just kept the top bit, I added "Photography" to the end of my name to make it longer which makes it look better with the logo on top, I have removed "Bristol Photographer" and changed it to "Sports Photographer" as my main area of photography is sport.



Back


Changes: I have made Email, Facebook, Twitter and Mobile bold so it does not look flat next to the information, I have changed the font style to Georgia.



Payment - Vista Print

I researched companies to get my business card printed but at Moo and Hello Blue you cannot design your own business card. You have to stick with their pre-designed templates and just add your logo or photo and information into the template. With VistaPrint you have more control over the design of your business card. The only problem with VistaPrint is that the lowest quantity you can buy is 100 and I only want 50, with the other two companies you can order just 50.




In a peer group review I showed the group my business card and at first they were not to keen on the colour but suggestions started to pass round to the colour pink as resembling a female/women in the sporting industry as male photographers are more dominant in sport photography. Also another class mate suggested that the colour pink will stand out from a person's wallet or purse in between cards. I did not want to go with white or black background as it would not stand out so I am happy that I have got the impression that my card will stand out with the colour pink.

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